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It's me, Trevor, Trev, Dude, Dad, the other Trevor...
About
I'm not too picky about what you call me, as long as it's not "T-Dog" 😎.
With nearly two decades of creative experience, I most recently served as Senior Creative Director at Launch by NTT DATA, where I drove cohesive brand strategies and digital experiences that boosted customer engagement and retention. My work included leading a rebranding initiative that significantly elevated the brand’s presence across digital channels. Previously, as Sr. Director of User Experience and Product Design at Topcoder, I helped establish a user-centered design framework that increased user engagement and accelerated product adoption, aligning closely with market needs.
My career includes key roles in brand and UX design, from executing a full brand overhaul at Topcoder and creating impactful campaigns for clients like Adobe, NASA, and T-Mobile, to freelancing in motion graphics, UI, and front-end development. Each position has strengthened my passion for blending storytelling with strategic design to create memorable, engaging experiences that resonate across diverse audiences.
With nearly two decades of creative experience, I most recently served as Senior Creative Director at Launch by NTT DATA, where I drove cohesive brand strategies and digital experiences that boosted customer engagement and retention. My work included leading a rebranding initiative that significantly elevated the brand’s presence across digital channels. Previously, as Sr. Director of User Experience and Product Design at Topcoder, I helped establish a user-centered design framework that increased user engagement and accelerated product adoption, aligning closely with market needs.
My career includes key roles in brand and UX design, from executing a full brand overhaul at Topcoder and creating impactful campaigns for clients like Adobe, NASA, and T-Mobile, to freelancing in motion graphics, UI, and front-end development. Each position has strengthened my passion for blending storytelling with strategic design to create memorable, engaging experiences that resonate across diverse audiences.
This is what I look like. If you're talking to someone named Trevor Gerring that doesn't look like this... sorry, wrong Trevor. I'm pretty sure I'm the only "real" Trevor Gerring out there, which is kind of amazing if you think about it! (I could also be totally wrong 🤷)
Where I've been & what I've done
Experience
Launch by NTT DATA
Sr. Creative Director
Job Function and Responsibilities:
Collaborated with cross-functional teams to establish a cohesive brand narrative and visual direction that strengthened customer retention. Played a key role in a rebranding initiative that elevated brand awareness and increased customer engagement shortly after launch. Directed the redesign of core brand assets to improve engagement across digital channels, enhancing social media presence and website traffic. Led a visual rebranding effort to drive consistent engagement and strengthen the brand’s digital impact.
Success Summary:
Achieved substantial gains in brand awareness, customer engagement, and retention through a well-coordinated rebranding strategy. The initiatives led to a marked increase in digital interactions, bolstered the brand’s visual identity, and significantly enhanced its overall market presence.
Collaborated with cross-functional teams to establish a cohesive brand narrative and visual direction that strengthened customer retention. Played a key role in a rebranding initiative that elevated brand awareness and increased customer engagement shortly after launch. Directed the redesign of core brand assets to improve engagement across digital channels, enhancing social media presence and website traffic. Led a visual rebranding effort to drive consistent engagement and strengthen the brand’s digital impact.
Success Summary:
Achieved substantial gains in brand awareness, customer engagement, and retention through a well-coordinated rebranding strategy. The initiatives led to a marked increase in digital interactions, bolstered the brand’s visual identity, and significantly enhanced its overall market presence.
Topcoder
Sr. Director, User Experience & Product Design
Job Function and Responsibilities:
Worked alongside the VP of UX to establish a new UX practice focused on enhancing user engagement and conversion rates. Managed a team dedicated to optimizing digital experiences for a large customer base and community, with a commitment to improving user satisfaction. Championed the adoption of a user-centered design framework across the organization, ensuring faster delivery of new features and greater alignment with customer needs.
Success Summary:
Successfully elevated user engagement and conversion rates through a new UX practice, significantly improved user satisfaction across a broad customer base, and accelerated feature deployment timelines. The user-centered design framework fostered stronger product adoption and better alignment with market demands.
Worked alongside the VP of UX to establish a new UX practice focused on enhancing user engagement and conversion rates. Managed a team dedicated to optimizing digital experiences for a large customer base and community, with a commitment to improving user satisfaction. Championed the adoption of a user-centered design framework across the organization, ensuring faster delivery of new features and greater alignment with customer needs.
Success Summary:
Successfully elevated user engagement and conversion rates through a new UX practice, significantly improved user satisfaction across a broad customer base, and accelerated feature deployment timelines. The user-centered design framework fostered stronger product adoption and better alignment with market demands.
Creative Director, Marketing
Job Function and Responsibilities:
Directed the marketing creative team in a comprehensive brand overhaul, leading the redesign of the website to enhance messaging clarity and user experience. Launched Topcoder’s fastest-growing product, developing an impactful commercial to support its rollout and increase brand visibility. Produced case studies and customer success videos for prominent clients, including Adobe, Microsoft, NASA, and T-Mobile, to further build brand credibility and engagement. Led a design overhaul for flagship products, focusing on improving user satisfaction and reinforcing brand loyalty.
Success Summary:
Drove significant improvements in brand engagement, conversion, and customer satisfaction through strategic product launches, creative content development, and user-centered design enhancements.
Directed the marketing creative team in a comprehensive brand overhaul, leading the redesign of the website to enhance messaging clarity and user experience. Launched Topcoder’s fastest-growing product, developing an impactful commercial to support its rollout and increase brand visibility. Produced case studies and customer success videos for prominent clients, including Adobe, Microsoft, NASA, and T-Mobile, to further build brand credibility and engagement. Led a design overhaul for flagship products, focusing on improving user satisfaction and reinforcing brand loyalty.
Success Summary:
Drove significant improvements in brand engagement, conversion, and customer satisfaction through strategic product launches, creative content development, and user-centered design enhancements.
Design Manager
Job Function and Responsibilities:
Led a UX/UI design team focused on developing innovative, user-centered solutions that enhanced satisfaction and engagement for Topcoder’s clients. Transformed the design process by establishing a design education program that promoted collaboration and improved project outcomes. Developed and implemented training programs for the Topcoder Design Community, successfully integrating new designers into the team to boost project efficiency and design quality.
Success Summary:
Successfully elevated user satisfaction and engagement through targeted design innovations. The design education program fostered a collaborative environment that significantly improved project success rates, while the training initiatives streamlined team integration, enhancing both project speed and design standards across the organization.
Led a UX/UI design team focused on developing innovative, user-centered solutions that enhanced satisfaction and engagement for Topcoder’s clients. Transformed the design process by establishing a design education program that promoted collaboration and improved project outcomes. Developed and implemented training programs for the Topcoder Design Community, successfully integrating new designers into the team to boost project efficiency and design quality.
Success Summary:
Successfully elevated user satisfaction and engagement through targeted design innovations. The design education program fostered a collaborative environment that significantly improved project success rates, while the training initiatives streamlined team integration, enhancing both project speed and design standards across the organization.
Hartland Winery
Brand Director
Spearheaded the development and execution of brand strategy, tone, and visual identity, contributing to sustained growth in brand engagement and recognition over eight years.
Blast Radius
Art Director, Interactive
Job Function and Responsibilities:
Designed engaging digital and interactive experiences for high-profile clients such as HP, Lenovo, Best Buy, and Starbucks, enhancing user engagement and brand visibility. Led the design team for Blue Cross Blue Shield (BCBS), delivering numerous impactful projects that strengthened brand recognition and user interaction. Directed a cross-functional team to create a successful branding campaign for a major client, using strategic storytelling and design to increase brand awareness.
Success Summary:
Consistently enriched user engagement and brand visibility for clients through innovative digital experiences and effective branding strategies. The high-impact projects and branding campaign significantly boosted client brand awareness and established stronger connections with their target audiences.
Designed engaging digital and interactive experiences for high-profile clients such as HP, Lenovo, Best Buy, and Starbucks, enhancing user engagement and brand visibility. Led the design team for Blue Cross Blue Shield (BCBS), delivering numerous impactful projects that strengthened brand recognition and user interaction. Directed a cross-functional team to create a successful branding campaign for a major client, using strategic storytelling and design to increase brand awareness.
Success Summary:
Consistently enriched user engagement and brand visibility for clients through innovative digital experiences and effective branding strategies. The high-impact projects and branding campaign significantly boosted client brand awareness and established stronger connections with their target audiences.
Columbia College Chicago
Sr. Designer, Video Editor
Job Function and Responsibilities:
Worked closely with the marketing and creative services team to create compelling video content that elevated brand awareness. Contributed to shaping the Colum brand direction, overseeing various creative aspects, including UX/UI design, video production, motion graphics, photography, and environmental installations to ensure a cohesive brand identity across platforms.
Success Summary:
Strengthened brand identity and visibility through strategic collaboration on video content and a unified brand direction. Oversaw a range of creative disciplines, resulting in a well-integrated and impactful brand presence across digital and physical spaces.
Worked closely with the marketing and creative services team to create compelling video content that elevated brand awareness. Contributed to shaping the Colum brand direction, overseeing various creative aspects, including UX/UI design, video production, motion graphics, photography, and environmental installations to ensure a cohesive brand identity across platforms.
Success Summary:
Strengthened brand identity and visibility through strategic collaboration on video content and a unified brand direction. Oversaw a range of creative disciplines, resulting in a well-integrated and impactful brand presence across digital and physical spaces.
Mid-Level Designer
Crafted and produced marketing materials, including guidebooks, catalogs, and digital experiences that pushed the bounds of the brand and drove student applications, enrollment, and engagement.
LoSasso Advertising
Art Director
Job Function and Responsibilities:
Partnered on the creative development of B2B marketing collateral and promotional materials, focusing on enhancing user experience and interface design to drive client engagement. Managed and contributed to various creative projects for clients, including HAAS, Brunswick Bowling, and Case IH.
Success Summary:
Successfully enhanced client engagement through the creation of visually impactful and user-friendly marketing materials. Delivered creative solutions for high-profile clients, strengthening their brand presence and improving overall project outcomes.
Partnered on the creative development of B2B marketing collateral and promotional materials, focusing on enhancing user experience and interface design to drive client engagement. Managed and contributed to various creative projects for clients, including HAAS, Brunswick Bowling, and Case IH.
Success Summary:
Successfully enhanced client engagement through the creation of visually impactful and user-friendly marketing materials. Delivered creative solutions for high-profile clients, strengthening their brand presence and improving overall project outcomes.
Freelance
Mid-Level Design, UX/UI Design, Motion Graphics, Front-End Development
Supported the Eskenazi Museum of Art at Indiana University with dynamic marketing collateral, signage, and advertising for gallery openings and programs, enhancing the visual presence of their world-renowned art exhibitions.
Led branding efforts for an agricultural technology startup, crafting the foundational brand strategy, tone, and visual identity. Developed the company’s initial website, marketing collateral, and cohesive brand direction, establishing a memorable presence in the environmental agriculture space.
Additionally, worked on various freelance projects involving motion graphics, UI design, and front-end development, bringing a versatile skill set to diverse client needs.
Led branding efforts for an agricultural technology startup, crafting the foundational brand strategy, tone, and visual identity. Developed the company’s initial website, marketing collateral, and cohesive brand direction, establishing a memorable presence in the environmental agriculture space.
Additionally, worked on various freelance projects involving motion graphics, UI design, and front-end development, bringing a versatile skill set to diverse client needs.
What I Bring to the Table
Learn how I can help you and your organization
Let's connectCreative/ Art Direction
Product Design
UX Strategy
Team Management
Design Systems
Brand Positioning
Project Management
Cross-Org Collaboration
